Statistic regarding Prada customers: cultural preferences

AIlon has analyzed 11256 people from Germany who have a very high affinity to Prada and compared the mean values with a representative sample of the population.

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Culture | Prada

March 23, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the fashion label "Prada", compared to the total population. Extremely noticeable are the positive values for Musicals and Theatre and the negative values for Architecture and 60s.

This bar chart visualizes, how a preference for the brand "Prada" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prada" customers to have a preference for "Musicals" is increased by 34.68% .

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