Statistic regarding Prada customers: preferred lifestyle

AIlon has analyzed 11256 people from Germany who have a very high affinity to Prada and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Prada

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the fashion label "Prada", in comparison to the total population. Especially noticeable are the positive values for Slow fashion, Homöopathie, Fast fashion and the negative values for Gambling, Brille beim Optiker kaufen, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Prada" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prada" customers to have an affinity for "Slow fashion" is increased by 158.0% .

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