Statistic regarding Prada customers: most popular beauty influencers

AIlon has analyzed 11256 people from Germany who have a very high affinity to Prada and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Prada

March 23, 2022

This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the fashion label "Prada", compared to the total population. Very pronounced is the positive correlation with Dagibee and Paola Maria, as well as the negative relation to Ingrid Nilsen and James Charles.

This bar chart visualizes, how a preference for the brand "Prada" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Prada" customers to have an affinity for "Dagibee" is increased by 6.34% .

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