Statistic regarding Airbnb customers: favorite fast fashion brands

AIlon has analyzed 14989 people from Germany who have a very high affinity to Airbnb and compared the mean values with a representative sample of the population.

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Fashion | Airbnb

March 23, 2022

This statistic shows the favored fashion brands of that part of the German population, with a strong preference for the tour operator "Airbnb", compared to the total population. The largest outliers in the positive range are: Jack And Jones, Gstar Raw, New Balance and in the negative range are: Nkd, Adler, Takko.

This bar chart visualizes, how a preference for the brand "Airbnb" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Airbnb" customers to have an affinity for "Jack And Jones" is increased by 149.5% .

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