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Lifestyle | Airbnb
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the tour operator "Airbnb", in comparison to the total population.
Very pronounced are the positive values for Nutzt CTV, Smart-Home, Clubbing and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Airbnb" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Airbnb" customers to have a preference for "Nutzt CTV" is increased by 145.72% .
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