Statistic regarding Gute Zeiten, schlechte Zeiten brandfans: favorite fast fashion brands

AIlon has analyzed 5917 people from Germany who have a very high affinity to Gute Zeiten, schlechte Zeiten and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Gute Zeiten, schlechte Zeiten

March 23, 2022

This statistic visualizes the preferred fast fashion brands of that part of the German population, with a high affinity for the brand "Gute Zeiten, schlechte Zeiten", compared to the total population. Very noticeable is the increased value for Primark, H&M, Asos, as well as the negative relation to C&A, Forever 21, Kik.

This bar chart visualizes, how a preference for the brand "Gute Zeiten, schlechte Zeiten" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gute Zeiten, schlechte Zeiten" brandfans to have a preference for "Primark" is increased by 0.98% .

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