Statistic regarding Haribo customers: favorite fast fashion brands

AIlon has analyzed 28073 people from Germany who have a very high affinity to Haribo and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Haribo

March 23, 2022

This statistic visualizes the favored fast fashion brands of that part of the German population, with a strong preference for the food manufacturer "Haribo", compared to the total population. The largest outliers in the positive range are: H&M, S. Oliver, Esprit and in the negative range are: C&A, Kik, Peacocks.

This bar chart visualizes, how a preference for the brand "Haribo" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Haribo" customers to have an affinity for "H&M" is increased by 28.24% .

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