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Lifestyle | Haribo
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Haribo", in comparison to the total population.
Extremely pronounced are the positive values for Shopping in furniture stores, Having a smart TV, Permanent hair removal and the negative values for Brille beim Optiker kaufen, Gambling, Brille tragen.
This bar chart visualizes, how an affinity for the brand "Haribo" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Haribo" customers to have a preference for "Shopping in furniture stores" is increased by 31.47% .
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