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Fashionfast | mein schönes Land
March 24, 2022
This statistic visualizes the most popular fast fashion brands of that part of the German population, with a high affinity for the furniture retailer "mein schönes Land", in comparison to the total population.
Especially noticeable is the increased value for C&A, Kik, Guess, as well as the negative relation to New Yorker, H&M, Primark.
This bar chart visualizes, how a preference for the brand "mein schönes Land" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "mein schönes Land" customers to have a preference for "C&A" is increased by 41.86% .
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