AIlon has analyzed 4075 people from Germany who have a very high affinity to Toys “R” Us and compared the mean values with a representative sample of the population.
This study is based on a small sample and is not entirely current.
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March 24, 2022
This statistic shows the most popular fast fashion brands of that part of the German population, with a strong preference for the childrens brand "Toys “R” Us", in comparison to the total population.
The largest outliers in the positive range are: United Colors Of Bennetton, S. Oliver, Esprit and in the negative range are: Kik, C&A, Uniqlo.
This bar chart visualizes, how an affinity for the brand "Toys “R” Us" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Toys “R” Us" customers to have a preference for "United Colors Of Bennetton" is increased by 117.79% .
Source:
AIlon
Publication date:
March 24, 2022
Sample size Toys “R” Us:
4075
Sample size population sample: 3.414.229
Area of enquiry: Germany
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