Statistic regarding Toys “R” Us customers: preferred lifestyle

AIlon has analyzed 4075 people from Germany who have a very high affinity to Toys “R” Us and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Toys “R” Us

March 24, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the childrens brand "Toys “R” Us", compared to the total population. Very pronounced are the positive values for Haustier: Kaninchen oder Hase, Homöopathie, Shopping in furniture stores and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "Toys “R” Us" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Toys “R” Us" customers to have a preference for "Haustier: Kaninchen oder Hase" is increased by 116.95% .

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