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Lifestyle | ADAC Motorwelt
March 22, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the car manufacturer "ADAC Motorwelt", in comparison to the total population.
Very noticeable are the positive values for Brille tragen, Haustier: Vogel, Digital affine and the negative values for Driving, Having a smart TV, Riding an e-bike.
This bar chart visualizes, how a preference for the brand "ADAC Motorwelt" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ADAC Motorwelt" brandfans to have an affinity for "Driving" is decreased by 0.88% .
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