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Media channel affinities | ADAC Motorwelt
March 22, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the car manufacturer "ADAC Motorwelt", in comparison to the total population.
Especially pronounced is the positive correlation with Podcast, SoundCloud, Apple Music, as well as the decreased value for YouTube, Pinterest, Deezer.
This bar chart visualizes, how an affinity for the brand "ADAC Motorwelt" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ADAC Motorwelt" brandfans to have an affinity for "Podcast" is increased by 112.33% .
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