Statistic regarding Alleinstehend brandfans: preferred lifestyle

AIlon has analyzed 31062 people from Germany who have a very high affinity to Alleinstehend and compared the mean values with a representative sample of the population.

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Lifestyle | Alleinstehend

March 23, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Alleinstehend", compared to the total population. Very pronounced are the positive values for Brille tragen, Online shopping, Riding the bus and the negative values for Driving, Shopping in hardware stores, Riding an e-bike.

This bar chart visualizes, how a preference for the brand "Alleinstehend" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alleinstehend" brandfans to have a preference for "Brille tragen" is increased by 63.35% .

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