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Lifestyle | Betriebskrankenkasse (Deutschland)
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "Betriebskrankenkasse (Deutschland)", compared to the total population.
Very noticeable are the positive values for Shopping in Discounters, Gambling, Brille beim Optiker kaufen and the negative values for Cafes, Shopping in bio markets, Bio Produkte.
This bar chart visualizes, how a preference for the brand "Betriebskrankenkasse (Deutschland)" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Betriebskrankenkasse (Deutschland)" brandfans to have a preference for "Cafes" is decreased by 21.47% .
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