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Media channel affinities | Betriebskrankenkasse (Deutschland)
March 23, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a high affinity for the financial services company "Betriebskrankenkasse (Deutschland)", in comparison to the total population.
The largest deviations in the positive range are: Newspaper, Radio, TV and in the negative range are: Linkedin, Pinterest, Reddit.
This bar chart visualizes, how a preference for the brand "Betriebskrankenkasse (Deutschland)" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Betriebskrankenkasse (Deutschland)" brandfans to have an affinity for "Linkedin" is decreased by 18.66% .
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