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Lifestyle | Brauerei Brinkhoff
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the food manufacturer "Brauerei Brinkhoff", in comparison to the total population.
Extremely noticeable are the positive values for Smart-Home, Hybrid Autos, Haustier: Fisch and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how an affinity for the brand "Brauerei Brinkhoff" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Brauerei Brinkhoff" customers to have a preference for "Smart-Home" is increased by 220.0% .
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