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Media channel affinities | Brauerei Brinkhoff
March 23, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the food manufacturer "Brauerei Brinkhoff", compared to the total population.
Very noticeable is the positive relation to Reddit, Linkedin, SoundCloud, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "Brauerei Brinkhoff" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Brauerei Brinkhoff" customers to have a preference for "Reddit" is increased by 191.42% .
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