Statistic regarding Citroën brandfans: preferred lifestyle

AIlon has analyzed 1412 people from Germany who have a very high affinity to Citroën and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Citroën

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the car manufacturer "Citroën", compared to the total population. Very noticeable are the positive values for Haustier: Vogel, Driving, Brand affinity and the negative values for Elektroautos, Smart-Home, Riding an e-bike.

This bar chart visualizes, how an affinity for the brand "Citroën" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Citroën" brandfans to have a preference for "Elektroautos" is decreased by 12.39% .

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