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Media channel affinities | Citroën
March 23, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a high affinity for the car manufacturer "Citroën", compared to the total population.
Very noticeable is the increased value for Magazine, Newspaper, TV, as well as the decreased value for Linkedin, Reddit, Pinterest.
This bar chart visualizes, how an affinity for the brand "Citroën" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Citroën" brandfans to have an affinity for "Linkedin" is decreased by 9.72% .
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