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Lifestyle | Die Bachelorette
March 28, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the brand "Die Bachelorette", in comparison to the total population.
Especially pronounced are the positive values for Tattoo, Brille beim Optiker kaufen, Beauty and cosmetics and the negative values for Riding the bus, Nutzt CTV, Cycling.
This bar chart visualizes, how a preference for the brand "Die Bachelorette" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Die Bachelorette" brandfans to have a preference for "Riding the bus" is decreased by 1.55% .
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