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Media channel affinities | Die Bachelorette
March 28, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the brand "Die Bachelorette", in comparison to the total population.
Especially pronounced is the increased value for TV, Radio, Podcast, as well as the negative correlation with TikTok, Influencer, Tumblr.
This bar chart visualizes, how a preference for the brand "Die Bachelorette" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Die Bachelorette" brandfans to have a preference for "TikTok" is decreased by 1.45% .
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