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Lifestyle | Fruit of the Loom
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "Fruit of the Loom", in comparison to the total population.
Especially noticeable are the positive values for Smart-Home, Nutzt Vergleichsportale, Kontaktlinsen tragen and the negative values for Shopping in Discounters, Haustier: Vogel, Brille beim Optiker kaufen.
This bar chart visualizes, how an affinity for the brand "Fruit of the Loom" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fruit of the Loom" customers to have an affinity for "Smart-Home" is increased by 78.95% .
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