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Media channel affinities | Fruit of the Loom
March 24, 2022
This statistic shows the most used media channels of that part of the German population, with a strong preference for the fashion label "Fruit of the Loom", compared to the total population.
Very noticeable is the positive correlation with Pinterest, Xing, Reddit, as well as the negative correlation with Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Fruit of the Loom" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fruit of the Loom" customers to have a preference for "Pinterest" is increased by 77.79% .
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