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Lifestyle | Hellweg (Baumarkt)
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the shopping brand "Hellweg (Baumarkt)", compared to the total population.
Extremely noticeable are the positive values for Nutzt Vergleichsportale, Shopping in furniture stores, E-Mobilität and the negative values for Shopping in Discounters, Haustier: Vogel, Brille tragen.
This bar chart visualizes, how a preference for the brand "Hellweg (Baumarkt)" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hellweg (Baumarkt)" customers to have an affinity for "Nutzt Vergleichsportale" is increased by 50.03% .
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