Statistic regarding JYSK customers: preferred lifestyle

AIlon has analyzed 8911 people from Germany who have a very high affinity to JYSK and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | JYSK

March 24, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the furniture retailer "JYSK", compared to the total population. Very pronounced are the positive values for Shopping in furniture stores, Permanent hair removal, Having a smart TV and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.

This bar chart visualizes, how an affinity for the brand "JYSK" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "JYSK" customers to have an affinity for "Shopping in furniture stores" is increased by 61.92% .

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