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Lifestyle | Neurotizismus
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Neurotizismus", in comparison to the total population.
Very pronounced are the positive values for Shopping in Discounters, Hair care, Manicure and the negative values for Shopping in hardware stores, E-Mobilität, Riding an e-bike.
This bar chart visualizes, how an affinity for the brand "Neurotizismus" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Neurotizismus" brandfans to have an affinity for "Shopping in hardware stores" is decreased by 16.45% .
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