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Lifestyle | Rentner
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Rentner", in comparison to the total population.
Especially pronounced are the positive values for Brille beim Optiker kaufen, Brille tragen, Gambling and the negative values for Permanent hair removal, Shopping in furniture stores, Having a smart TV.
This bar chart visualizes, how a preference for the brand "Rentner" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rentner" brandfans to have a preference for "Permanent hair removal" is decreased by 126.13% .
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