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Media channel affinities | Rentner
March 24, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the brand "Rentner", compared to the total population.
Extremely noticeable is the positive relation to Newspaper, Magazine, Radio, as well as the negative relation to YouTube, Pinterest, Facebook.
This bar chart visualizes, how an affinity for the brand "Rentner" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rentner" brandfans to have an affinity for "YouTube" is decreased by 103.47% .
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