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Lifestyle | R+V Versicherung
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "R+V Versicherung", in comparison to the total population.
Very noticeable are the positive values for Shopping in hardware stores, Gambling, Brille beim Optiker kaufen and the negative values for Riding the bus, Hair care, Permanent hair removal.
This bar chart visualizes, how a preference for the brand "R+V Versicherung" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "R+V Versicherung" brandfans to have an affinity for "Riding the bus" is decreased by 9.62% .
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