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Media channel affinities | R+V Versicherung
March 24, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the financial services company "R+V Versicherung", in comparison to the total population.
Extremely pronounced is the increased value for Radio, TV, Magazine, as well as the negative relation to TikTok, Snapchat, Instagram.
This bar chart visualizes, how a preference for the brand "R+V Versicherung" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "R+V Versicherung" brandfans to have a preference for "Radio" is increased by 9.53% .
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