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Lifestyle | Samsung
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the tech company "Samsung", in comparison to the total population.
Very noticeable are the positive values for Having a smart TV, Permanent hair removal, Shopping in furniture stores and the negative values for Brille tragen, Online shopping, Brille beim Optiker kaufen.
This bar chart visualizes, how an affinity for the brand "Samsung" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Samsung" customers to have a preference for "Having a smart TV" is increased by 31.68% .
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