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Lifestyle | Skype
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the tech company "Skype", compared to the total population.
Very pronounced are the positive values for Shopping in furniture stores, Having a smart TV, Nutzt Vergleichsportale and the negative values for Brille beim Optiker kaufen, Haustier: Vogel, Gambling.
This bar chart visualizes, how an affinity for the brand "Skype" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Skype" customers to have a preference for "Shopping in furniture stores" is increased by 54.22% .
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