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Lifestyle | Sparda-Bank (Deutschland)
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the financial services company "Sparda-Bank (Deutschland)", compared to the total population.
Very noticeable are the positive values for Nutzt Vergleichsportale, Shopping in furniture stores, Riding an e-bike and the negative values for Haustier: Vogel, Brille tragen, Shopping in Discounters.
This bar chart visualizes, how an affinity for the brand "Sparda-Bank (Deutschland)" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparda-Bank (Deutschland)" brandfans to have a preference for "Nutzt Vergleichsportale" is increased by 24.59% .
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