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Media channel affinities | Sparda-Bank (Deutschland)
March 24, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the financial services company "Sparda-Bank (Deutschland)", compared to the total population.
Very noticeable is the positive correlation with Pinterest, Xing, YouTube, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "Sparda-Bank (Deutschland)" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Sparda-Bank (Deutschland)" brandfans to have an affinity for "Pinterest" is increased by 20.15% .
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