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Lifestyle | Wodka Gorbatschow
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the food manufacturer "Wodka Gorbatschow", compared to the total population.
Very noticeable are the positive values for Nutzt CTV, Clubbing, Smoking and the negative values for Brille beim Optiker kaufen, Manicure, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "Wodka Gorbatschow" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wodka Gorbatschow" customers to have an affinity for "Nutzt CTV" is increased by 155.41% .
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