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Media channel affinities | AachenMünchener
March 22, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a strong preference for the financial services company "AachenMünchener", in comparison to the total population.
Especially pronounced is the positive correlation with Podcast, Xing, Pinterest, as well as the decreased value for Newspaper, Magazine, Snapchat.
This bar chart visualizes, how an affinity for the brand "AachenMünchener" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AachenMünchener" brandfans to have a preference for "Podcast" is increased by 145.65% .
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