Statistic regarding AachenMünchener brandfans: favored values

AIlon has analyzed 5243 people from Germany who have a very high affinity to AachenMünchener and compared the mean values with a representative sample of the population.

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Values | AachenMünchener

March 22, 2022

This statistic visualizes the favored values of that part of the German population, with a strong preference for the financial services company "AachenMünchener", compared to the total population. Extremely pronounced are the positive values for Human rights, Sustainability, Minimalism and the negative values for Astrology, Religion, Christianity.

This bar chart visualizes, how an affinity for the brand "AachenMünchener" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "AachenMünchener" brandfans to have an affinity for "Human rights" is increased by 39.64% .

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