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Media channel affinities | Deezer
March 28, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the brand "Deezer", in comparison to the total population.
Especially pronounced is the increased value for Deezer, Spotify, TikTok, as well as the negative correlation with TV, Newspaper, Radio.
This bar chart visualizes, how a preference for the brand "Deezer" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deezer" brandfans to have an affinity for "Deezer" is increased by 174.5% .
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