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Media channel affinities | HDI Versicherung
March 24, 2022
This statistic shows the most used media channels of that part of the German population, with a high affinity for the financial services company "HDI Versicherung", compared to the total population.
The largest outliers in the positive range are: Xing, Pinterest, Linkedin and in the negative range are: Newspaper, Snapchat, TikTok.
This bar chart visualizes, how an affinity for the brand "HDI Versicherung" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HDI Versicherung" brandfans to have a preference for "Xing" is increased by 20.9% .
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