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Media channel affinities | HUK24
Sept. 14, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the financial services company "HUK24", compared to the total population.
The largest outliers in the positive range are: Reddit, Xing, SoundCloud and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "HUK24" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HUK24" brandfans to have an affinity for "Reddit" is increased by 193.01% .
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