Statistic regarding HUK24 brandfans: favorite shopping brands

AIlon has analyzed 9032 people from Germany who have a very high affinity to HUK24 and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | HUK24

Sept. 14, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the financial services company "HUK24", in comparison to the total population. Very pronounced is the increased value for Rakuten, Billiger.De, Verivox, as well as the negative relation to Woolworth, Aldi, Lidl.

This bar chart visualizes, how an affinity for the brand "HUK24" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HUK24" brandfans to have an affinity for "Rakuten" is increased by 225.34% .

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