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Media channel affinities | Kabel eins
March 23, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a strong preference for the media company "Kabel eins", in comparison to the total population.
Very pronounced is the positive relation to Pinterest, YouTube, Instagram, as well as the negative relation to Newspaper, Radio, TV.
This bar chart visualizes, how a preference for the brand "Kabel eins" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kabel eins" viewers to have an affinity for "Pinterest" is increased by 56.77% .
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