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Shopping | Kabel eins
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the media company "Kabel eins", compared to the total population.
The largest outliers in the positive range are: Zalando, About You, Wayfair and in the negative range are: Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how an affinity for the brand "Kabel eins" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kabel eins" viewers to have an affinity for "Zalando" is increased by 70.78% .
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