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Media channel affinities | Kodi (Unternehmen)
March 23, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the shopping brand "Kodi (Unternehmen)", in comparison to the total population.
Very pronounced is the positive correlation with Newspaper, TV, Magazine, as well as the decreased value for Pinterest, Reddit, YouTube.
This bar chart visualizes, how a preference for the brand "Kodi (Unternehmen)" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kodi (Unternehmen)" customers to have an affinity for "Pinterest" is decreased by 40.0% .
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