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Media channel affinities | Krombacher Brauerei
March 24, 2022
This statistic shows the most popular media channels of that part of the German population, with a high affinity for the food manufacturer "Krombacher Brauerei", compared to the total population.
Especially noticeable is the positive relation to Reddit, Pinterest, Xing, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Krombacher Brauerei" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Krombacher Brauerei" customers to have an affinity for "Reddit" is increased by 76.2% .
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