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Media channel affinities | Private Krankenversicherung
March 24, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the brand "Private Krankenversicherung", in comparison to the total population.
The largest deviations in the positive range are: Linkedin, Pinterest, Xing and in the negative range are: Newspaper, Magazine, Jodel.
This bar chart visualizes, how a preference for the brand "Private Krankenversicherung" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Private Krankenversicherung" brandfans to have a preference for "Linkedin" is increased by 67.31% .
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