Statistic regarding G-Star customers: hobbies

AIlon has analyzed 9120 people from Germany who have a very high affinity to G-Star and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | G-Star

March 23, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the fashion label "G-Star", compared to the total population. The largest outliers in the positive range are: Sports betting, Drohnen, E-Sports schauen and in the negative range are: Cooking, Gardening, Sewing/knitting/crocheting.

This bar chart visualizes, how an affinity for the brand "G-Star" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "G-Star" customers to have an affinity for "Sports betting" is increased by 141.37% .

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