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Lifestyle | G-Star
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the fashion label "G-Star", compared to the total population.
Especially pronounced are the positive values for Nutzt CTV, Smart-Home, Smoking and the negative values for Shopping in Discounters, Brille beim Optiker kaufen, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "G-Star" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "G-Star" customers to have a preference for "Nutzt CTV" is increased by 157.3% .
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