Statistic regarding G-Star customers: favorite organic cosmetics brands

AIlon has analyzed 9120 people from Germany who have a very high affinity to G-Star and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beautyorganic | G-Star

March 23, 2022

This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the fashion label "G-Star", in comparison to the total population. Extremely pronounced is the positive correlation with Speick and Weleda, as well as the negative correlation with Kneipp and Lavera.

This bar chart visualizes, how a preference for the brand "G-Star" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "G-Star" customers to have a preference for "Speick" is increased by 97.21% .

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